How to Get Your Book Distributed: What Self-Published Authors Need to Know

While self-publishing a book is an impressive achievement, it requires strategic distribution methods to reach its readers. Both new authors and experienced self-publishers need to understand distribution to achieve book success. These essential steps and considerations will enable self-published authors to successfully manage book distribution.

 

1. Understand the Types of Book Distribution

 

• Print Distribution
  • Print-on-Demand (POD): Print-on-Demand platforms, including Amazon KDP, IngramSpark, and Blurb, enable creators to print books based on incoming orders, which minimizes upfront inventory expenses.
  • Offset Printing: Offset printing becomes cost-effective for large-quantity printing but requires a storage and shipping strategy.

• Digital Distribution
  • Send your eBooks to digital distribution platforms such as Amazon Kindle, Apple Books, Kobo, and Smashwords.
  • Use aggregators like Draft2Digital or PublishDrive to make your eBook available across numerous retailers at the same time.
• Audiobook Distribution
  • Audiobooks reach larger audio consumer audiences through distribution platforms such as Audible, Findaway Voices, and Authors’ Republic.

2. Choose the Right Distribution Partners

 

Your choice of distributor should reflect both your target audience and your publishing goals. Here are popular options:

 

• Amazon KDP: Self-publishers find Amazon KDP perfect because of its extensive distribution network combined with simple operation. Enroll in Kindle Unlimited for additional exposure.
• IngramSpark: IngramSpark serves as an ideal choice for distributing books to both bookstores and libraries. Offers both print and eBook options.
• Direct Sales: Shopify and Gumroad enable direct sales to readers, which allows you to retain greater profits.

 

3. Set Up Your ISBN and Metadata

 

A book requires an ISBN (International Standard Book Number) to be properly identified. By using your own ISBN instead of Amazon’s free ISBN, you gain additional control. Your book becomes more discoverable when you provide precise metadata, which includes title details, author name, genre classification, relevant keywords, and an informative book description.

 

4. Optimize for Retail Placement

 

To get your book into bookstores, libraries, and specialty shops:

• Ensure High-Quality Design: Your book’s design quality should never compromise on professional standards for both cover and interior layout.
• Create a Sell Sheet: The sell sheet must display your book’s summary and specifications, including ISBN and price as well as the format, while identifying your target audience and explaining the benefits for retailers.
• Offer Wholesale Terms: Retailers expect wholesale terms that include discounts between 40-55% and return options for unsold inventory.

 

5. Market Your Book Strategically

 

When marketing generates significant interest, it motivates retailers to purchase your book. Key tactics include:

• Book Launch Events: Create buzz by organizing virtual and physical launch events for your book.
• Social Media Campaigns: Implement social media campaigns through Instagram, Facebook, and TikTok to connect with potential readers.
• Email Newsletters: Compile an email list so you can update your audience about upcoming releases and book-related promotions and events.

 

6. Leverage Reviews and Endorsements

 

Both readers and retailers become more likely to trust and purchase your book when they see positive reviews and endorsements. Distribute your advance review copies (ARCs) to bloggers, influencers, and industry journalists who cover your book genre. Utilize NetGalley to obtain reviews from advanced readers.

 

7. Monitor and Adapt

 

Distribution requires ongoing attention and management instead of being a one-time setup task. Examine your sales data and reader feedback alongside distribution performance on a regular basis. Stay ready to make necessary changes to your pricing structure, marketing approach, and distribution channels as required.

 

Final Thoughts

 

A well-executed distribution strategy connects your book with its audience. Self-published authors who grasp distribution intricacies and collaborate with appropriate platforms through consistent marketing efforts will enhance their book’s exposure and influence. Remember, persistence and adaptability are key. Higher investment in distribution efforts leads to better chances of achieving success.